Framing the Environment

What follows are six short videos by cognitive scientist and linguist, George Lakoff, entitled Frameworks, Empathy, and Sustainability. These videos provide some context for the efforts caring citizens in their neighborhood congresses to change politics from winning and losing to governing. See Framing for Activists by George Lakoff.



Video #1 – Overview Of The Mind – Why You Can’t Be Rational Without Being Emotional.

Video #2 – Metaphors Structure Everything That You Learn

Video #3 – Morality Is About Well-Being

Video #4 – The Nation As Family Metaphor – The Market As A Moral System

Video #5 – Dangerous Fundamental Metaphors – Includes discussion of fungibility of money, Peter Barnes’ Capitalism 3.0, the physics of how brains change when new ideas are learned.

Video #6 – Your Brain Is Always Changing

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Structural Diagram

Caring Thought Leaders Core Values


the soul of democracy


both personal and social


to govern with empathy and responsibility


Pro-Empathy Philosophy

Stronger America(ns) 

reframes stronger military

Progressive Markets 

reframes free markets

Better Futures

reframes lower taxes

Effective Government

reframes less government

Mutual Responsibility

reframes family values

George Lakoff's Resources

The basic idea is this: Dr. Lakoff's resources are free and open to all. He will provide framing suggestions regularly over social media, and whoever receives them can decide how to use them, and whether to share them or retweet them.  Dr. Lakoff's process is bottom-up.

Dr. Lakoff also offers this framing service to activist organizations, media folks, and elected officials and their staff.

Annual Reports

2021 Annual Report

The Empathy Surplus Network USA is a charitable collective thought leadership training network headquartered in Wilmington, Ohio. It fulfills its Four Empathy Activities through member communities of practice called Empathy Surplus Congresses and their task forces. Donations are exempt from federal income taxation under section 501(a) and described in section 501(c)3 of the Internal Revenue Code. Please consider using our free framing guide - Lakoff's Words to Use to Frame Our Solution.

UNITED NATIONS GLOBAL compact resources

Pro-Empathy Freedom Declaration

I am a caring human being
in a strong community
of nurturing families.
I govern with empathy.
I here highly resolve that
this nation, shall have
a new birth of freedom
- and that government
of the people,
by the people,
for the people
shall not perish
from the earth.
I am a person
with human rights.
I care for my own
Safety and Happiness
and that of others.
I am the solution to
expanding life, liberty,
and the pursuit of happiness.
And for the support of this
declaration, joining
human rights advocates
known and unknown,
we mutually pledge
to each other
our Lives, our Fortunes,
and our sacred Honor.
+ + +
Pro-Empathy Freedom
Declaration Toolkit