Framing the Environment

What follows are six short videos by cognitive scientist and linguist, George Lakoff, entitled Frameworks, Empathy, and Sustainability. These videos provide some context for the efforts caring citizens in their neighborhood congresses to change politics from winning and losing to governing. See Framing for Activists by George Lakoff.



Video #1 – Overview Of The Mind – Why You Can’t Be Rational Without Being Emotional.

Video #2 – Metaphors Structure Everything That You Learn

Video #3 – Morality Is About Well-Being

Video #4 – The Nation As Family Metaphor – The Market As A Moral System

Video #5 – Dangerous Fundamental Metaphors – Includes discussion of fungibility of money, Peter Barnes’ Capitalism 3.0, the physics of how brains change when new ideas are learned.

Video #6 – Your Brain Is Always Changing

George Lakoff's Resources

The basic idea is this: It is free and open to all. We will provide framing suggestions regularly over social media, and whoever receives them can decide how to use them, and whether to share them or retweet them.  The process is bottom up.

We also offer this framing service to activist organizations, media folks, and elected officials and their staffs.

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The Empathy Surplus Project Foundation is a charitable collective thought leadership education organization headquartered in Wilmington, Ohio that encourages its stakeholders to inwardly digest and use the work of Dr. George Lakoff every day to frame caring conversations that promote human rights. Donations are exempt from federal income taxation under section 501(a) and described in section 501(c)3 of the Internal Revenue Code.


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